Robert LaMattina

Have you ever wondered what could happen if a business steps outside the comfort zone of its original market? The idea of expanding beyond your core market might seem bold, even risky—but what if it’s exactly what a company needs to unlock its next stage of growth? Businesses that thrive long-term often have something in common: they ask themselves what’s next before they need to. That’s where strategic diversification enters the conversation. But how do you know when it’s the right time to diversify, and what makes some diversification efforts succeed while others falter? Could Expanding Outside Your Main Market Unlock Hidden Growth? Most businesses start by solving one key problem or serving one specific audience. But markets shift. Consumer needs evolve. Technologies change. What if the very strength that helped a business dominate one space could be the foundation for something even bigger? Think about how companies like Amazon went from books to, well, everything. Or how Netflix ...

Market gaps often seem like problems—empty spaces where demand hasn’t been met, or customers feel underserved. But for smart businesses, these gaps are opportunities in disguise. They can define a new product, reach an untapped audience, or build a brand that leads instead of follows. The key is knowing how to spot the gap, study it carefully, and transform it into a plan that delivers long-term growth. If done right, a market gap can be the starting point for a winning strategy that changes everything. Start by Finding the Friction Every market gap begins with friction. Customers struggle to find their needs, products fall short of expectations, and services don’t solve the right problems. These moments of frustration are easy to overlook, especially if the broader market appears saturated. But friction is where opportunity lives. Look for patterns in complaints, drop-offs, or unmet requests. If people are abandoning solutions halfway through, ask why. If a competitor’s product is po...